Jc escobar construction
Concrete work is unglamorous by nature — nobody stops to admire a parking lot or a sidewalk — but it's also the kind of work an entire property sits on, literally. Juan Carlos Escobar built JC Escobar Construction in Fort Wayne, Indiana, around getting that foundational work right: hotel parking lots, city sidewalks, residential driveways, walking paths, and patios, poured and finished by a crew that treats every job like it has to outlast the building around it.
Brand identity | Website | Promo video
fort wayne, in
Gallery
JC Escobar Construction needed a brand and web presence substantial enough to compete for larger commercial bids, not just residential referrals — and nothing yet existed to show the quality of the company's work at that scale.
The challenge
JC Escobar Construction now presents itself with the same solidity it builds into every job — a brand built to hold up in front of homeowners and commercial bid committees alike, and one that's evolved alongside the business as it's grown.
The approach
The result
Uzo Design built the company's identity from the ground up: a logo, a full website, business cards, and a promotional video showcasing residential work, backed by original photography shot on-site. As the business grew, Uzo Design later revisited the mark and developed a second version of the logo to match where the company was headed.
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