switch your fixture
A conversion-first digital foundation for a home fixture installation company scaling on paid media.
website & landing page system | print collateral paid media setup | social lunch
San diego, ca
Switch Your Fixture (SYF) is a San Diego home services company that installs the fixtures homeowners buy but would rather not wrestle with themselves — ceiling fans, garbage disposals, security cameras, and wall-mounted televisions. Their promise is simple and memorable: you buy it, we'll switch it. The business grows on speed, trust, and the confidence a homeowner feels before they ever pick up the phone.
Gallery
SYF was ready to invest in paid advertising, but had nowhere credible to send the traffic. Every click — regardless of whether the searcher wanted a TV mounted or a disposal replaced — landed on a single generic page that forced the visitor to re-orient and re-qualify themselves. That mismatch quietly taxed every dollar of ad spend. Compounding it, the company's strongest sales asset — a deep bench of glowing Google reviews — lived entirely off-site. New visitors had no reason to trust a company they'd never heard of, and inbound inquiries arrived only during business hours, when someone happened to be free to answer the phone. Offline, the brand was equally fragmented. Business cards, mailers, and event handouts had been produced piecemeal over time and shared no visual language with each other or with the company's digital presence.
The challenge
Advertising that pays for itself
Service-specific landing pages removed the translation step between ad and offer. Home-services benchmarks consistently show matched-message landing pages converting at roughly one and a half times the rate of a generic homepage — the difference between paid media as a cost line and paid media as a growth engine.
Trust established before the first call
Surfacing live Google reviews at the decision point gives first-time visitors the social proof they were previously going elsewhere to find, shortening the distance between interest and inquiry.
A pipeline that never closes
The chatbot converts evening and weekend traffic — historically the highest-intent window for homeowner research — into qualified leads waiting in the inbox the next morning.
One brand, everywhere.
From a mailer to a golf scorecard to a connected-TV spot, SYF now presents as a single established company rather than a collection of separate efforts.
The approach
The result
Uzo Design built a single, coherent brand system engineered around one job: turn an ad click into a booked appointment with as little friction as possible.
Modular landing page architecture — A dedicated landing page for each core service, so the ad a homeowner clicks and the page they land on say the same thing — matching message, matching proof, matching call to action.
Live Google review integration — Real, current customer reviews surfaced directly on the site, placing third-party proof next to every request-a-quote button rather than hiding it a click away.
Always-on chatbot agent — A conversational agent that captures job type, location, and contact details around the clock, converting after-hours curiosity into a qualified lead instead of a lost one
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Paid media infrastructure — Google Ads and Facebook Ads accounts structured, tracked, and mapped one-to-one to their corresponding landing pages, plus coordination with Vibe to launch connected-TV advertising.
Print & field collateral — Business cards, direct mailers, and a branded golf scorecard — a sponsorship piece designed to keep SYF in a target homeowner's hand for four hours straight.
Social presence setup — Branded, correctly configured profiles that reinforce the same identity a customer sees in an ad, on the site, and on a truck.
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